{"id":230639,"date":"2023-02-12T16:49:07","date_gmt":"2023-02-12T16:49:07","guid":{"rendered":"https:\/\/ultratrail.si\/2023\/02\/12\/utvv-v-novi-podobi\/"},"modified":"2023-02-12T18:09:02","modified_gmt":"2023-02-12T18:09:02","slug":"utvv-v-novi-podobi","status":"publish","type":"post","link":"https:\/\/ultratrail.si\/sl\/2023\/02\/12\/utvv-v-novi-podobi\/","title":{"rendered":"UTVV V NOVI PODOBI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Z veseljem in ponosom naznanjamo na\u0161o posodobljeno podobo, na kateri je celotna ekipa vztrajno delala zadnjih nekaj mesecev.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kot lahko vidite, gre za obse\u017eno prenovo, ki vklju\u010duje nov logotip, novo identiteto blagovne znamke, nove smernice, nov ton glasu in novo zgodbo z novim sloganom \u2013 <\/span><b>Challenge Yourself<\/b><span style=\"font-weight: 400;\"> (sln. <\/span><i><span style=\"font-weight: 400;\">Sprejmi izziv<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Od na\u0161ih za\u010detkov leta 2015, se je UTVV prelevil v velik vsakoletni dogodek, ki sprejme \u017ee ve\u010d kot 1500 pogumnih teka\u010dev iz 40 razli\u010dnih dr\u017eav sveta. Za nas to predstavlja pomemben mejnik, ki ga ne jemljemo kot samoumevnega.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 glavni cilj je ustvariti dogodek, v katerem ljudje resni\u010dno u\u017eivajo, polno do\u017eivijo bogato kulturno in naravno dedi\u0161\u010dino Vipavske doline ter dogodek zapustijo z novo dogodiv\u0161\u010dino, ob kateri postajajo vedno bolj\u0161a verzija samih sebe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161a zgodba predstavlja tisto, v kar verjamemo, in za \u010demer stojimo. Na\u0161 cilj je, da izzovemo va\u0161e meje, preko katerih lahko raziskujete svoj potencial. Na\u0161a predana ekipa, sr\u010dni prostovoljci in podporna skupnost so tisti pomembni gradniki dogodka, zaradi katerih je ta edinstven in neprimerljiv.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161 navdih so ljudje, ki se preko \u0161tartne \u010drte odpravijo na tak\u0161no potovanje, kot je ultra maraton. Ljudje, ki se podajo na pustolov\u0161\u010dino, ve\u010djo od njih samih. Ljudje, ki premikajo lastne meje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161a nova podoba predstavlja visoke standarde, ki jim sledimo, ko gre za organizacijo na\u0161ega dogodka. Na prvem mestu je varnost na\u0161ih teka\u010dev, ki jo jemljemo zelo resno. Vsaka podrobnost, od na\u0161ih kontrolnih to\u010dk na okrep\u010devalnicah do tehni\u010dnih teka\u0161kih majic, ki jih prejmejo teka\u010di \u2013 vse to je skrbno na\u010drtovano in premi\u0161ljeno vnaprej.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prav zato je za nas zelo pomembno, da na\u0161a podoba in zgodba predstavljata kakovost in du\u0161o dogodka. Nismo \u017eeleli le nove sodobne in sve\u017ee podobe \u2013 \u017eeleli smo, da prenovljena podoba ka\u017ee to, za kar se zavzemamo. Posodobljena podoba namre\u010d predstavlja vse na\u0161e teka\u010de \u2013 na\u0161e bojevnike, ki zmorejo najti mo\u010d in pogum, da se odpravijo na tak\u0161no potovanje ter ga tudi kon\u010dajo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za nas to ni le tekma ali \u0161e eden od letnih dogodkov. Za nas je to prilo\u017enost, da izzovemo sebe in z odlo\u010ditvijo, da organiziramo dogodek, kot je UTVV, napi\u0161emo novo zgodbo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ko izzivamo sami sebe namre\u010d ne izzivamo samo svoje fizi\u010dne mo\u010di, temve\u010d tudi svoj um, telo in du\u0161o. Postanemo ve\u010dji od teka, postanemo bolj\u0161a verzija sebe. Teka\u010d, ki v Vipavski dolini pre\u010dka ciljno \u010drto, ni ve\u010d ista oseba, kot je bil, ko je pre\u010dkal \u0161tartno \u010drto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upamo, da vam bo na\u0161a nova podoba pomagala najti bojevnika v sebi, da se podate na to pustolov\u0161\u010dino in za\u017eivite bolj polno \u017eivljenje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V prihodnjih mesecih vas \u010dakajo nove in vznemirljive stvari, za katere \u017ee komaj \u010dakamo, da vam jih razkrijemo.<\/span><\/p>\n<p><a href=\"https:\/\/ultratrail.si\/sl\/nasa-zgodba\/\"><span style=\"font-weight: 400;\">Na\u0161a nova zgodba se nahaja tu.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u017delite sprejeti izziv in se prijaviti na Ultra Trail Vipavska dolina? Komaj vas \u017ee \u010dakamo! <a href=\"https:\/\/ultratrail.si\/sl\/pravila-in-registracija\/\">Prijavite se tukaj.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenge Yourself &#8211; UTVV.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Na\u0161o zgodbo in prenovljeno podobo je ustvarila agencija<\/span><\/i><a href=\"https:\/\/www.way.boutique\/\"> <i><span style=\"font-weight: 400;\">Way Boutique<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z veseljem in ponosom naznanjamo na\u0161o posodobljeno podobo, na kateri je celotna ekipa vztrajno delala zadnjih nekaj mesecev. Kot lahko vidite, gre za obse\u017eno prenovo, ki vklju\u010duje nov logotip, novo identiteto blagovne znamke, nove smernice, nov ton glasu in novo zgodbo z novim sloganom \u2013 Challenge Yourself (sln. Sprejmi izziv). Od na\u0161ih za\u010detkov leta 2015, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"categories":[57],"tags":[184,183],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UTVV V NOVI PODOBI - Ultra Trail Vipava Valley - Slovenia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ultratrail.si\/sl\/2023\/02\/12\/utvv-v-novi-podobi\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTVV V NOVI PODOBI - Ultra Trail Vipava Valley - Slovenia\" \/>\n<meta property=\"og:description\" content=\"Z veseljem in ponosom naznanjamo na\u0161o posodobljeno podobo, na kateri je celotna ekipa vztrajno delala zadnjih nekaj mesecev. 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